6 – He Has a Complicated Relationship With Alcohol
For someone who doesn’t drink alcohol, Trump sure tried to sell a lot of beer, wine and vodka. Trump Vodka, one of his many failed business ventures, was sold under the slogan of “Success Distilled.” It upheld the image of luxury, the brand of wealth and the taste of mediocrity – all for the price of any established, world-famous vodka.
Chicago Trump Towers had a private brewery to produce house beer, which became a favorite for visitors to his chain of bars, called ‘Donald Trump’s ReBar.’ The brewery cut ties with the billionaire after his announcement speech. Its Hispanic owner didn’t appreciate hearing him refer to Mexican immigrants as “the murderers and the rapists.” Trump’s house beer is now called “Chinga Tu Pelo” – Spanish for “F*ck Your Hair.”
The tycoon also ventured into the wine-making business. After failing at that too, he sold “Trump Winery” to his brother, who turned it into a success. The winery now produces a number of highly demanded Virginia wines.