4. What Is Your Greatest Strength?

This is one of the most difficult job interview questions, because most people don’t know their greatest strength. So take some time and really reflect. Think about that special quality that’s going to help you kick butt at this particular job.

Keep the company’s mission in mind too. Perhaps they’re moving into an area you’re familiar with. For example, the company may be embracing digital and you have a proven track record in multimedia. If your personality strongly matches the company culture, mention that too.

5. What Is Your Greatest Weakness?

This is not the time when you talk about a crippling flaw that you’ve done nothing to remedy. Instead, spin the negative into a positive and explain how you’re trying to improve upon a particular weakness. Perhaps you’re taking some classes or reading up on a particular skill you want to improve. If you’re not, start doing so.