Photo: LaCroix
$0 Marketing Budget
LaCroix, unlike its rivals, became the sparkling water of the social media age. They steadily built the brand through the clever use of platforms like Instagram and Facebook by positioning itself as a sign of cool for millennials. Not only do its neon colors photograph well, but their marketing team has built a community of consumers from the ground up.
How does one build a brand with social media you ask? By engaging with your customers. LaCroix interacted with all users, from influencers to those without big followings. All of which loved photographing the brand and tagging them in their posts. This a grassroots approach kept the brand authentic as it grew increasing more popular. AND it all costs a total of $0 marketing dollars.
