Photo: Whole30
Clean eating + Clean Drinking
In 2015, LaCroix teamed up with the people behind ‘clean-eating’ fad diet Whole30. They advocated the drink as a zero-calorie alternative to people who couldn’t have soda and hated still water. The move fit perfectly with the other part of LaCroix’s success: a lack of artificial flavors and sugar.
LaCroix’s zero calories, zero additives formula fits perfectly within this generation’s backlash against sugary, strongly-flavored drinks.
