How LaCroix became a Cultural Sensation Overnight

Photo: LaCroix

An Overnight National Phenomenon

The anti-soda favorite of LA television took the nation by storm simply by becoming a social media icon. Savvy branding, clever social marketing, and great timing has led to skyrocketing sales.

Though the company doesn’t publicly disclose the numbers for each individual brand, it is believed LaCroix has about 10% market share for sparkling waters and did $225 million in sales last year.  That’s about about 30% growth! LaCroix shares have also had a huge boom; share prices have increased well over 500% over the last 5 years.