When you’re Queen Riri, anything you touch, or even so much as stamp your name on, turns into gold – this time quite literally. On Twitter this week, Rihanna posted a picture of herself wearing a $9,000 Swarovski-and-pearl encrusted headphones with a tiara – and the immediate clamor for it was crazy!
The headphone design was a collaboration between Italian fashion house Dolce and Gabbana and trendy headphones manufacturer FRENDS.
At $8,895, this month’s hottest accessory is still not the most expensive pair of headphones, but granting that there isn’t much special technical engineering involved, this just might be the most capricious yet. If you’re a regular person like the majority of the population, you might be wondering who in their right mind would shell out 9 grand for headphones, but get this, the bejeweled headphones sold out in 24 hours of its launch at FRENDS’ online store. Are there any sound engineers shaking their head at this phenomenal sale?
The launch of the bejeweled headphones coincided with the release (or was it accidental leak?) of Queen Riri’s new album ANTI on Tidal, the music streaming site owned by another music royalty, Jay-Z. Critics have already shared their reviews of her highly anticipated eighth album. If you still hadn’t heard the full album, a common opinion shared by critics is that it is “brave, bold, and a bit confused”. Work, the first track off the album, is a collaboration with 2015’s biggest hit maker, Drake.
Other products that have enjoyed great sales due to the magical Queen Riri touch are MAC cosmetics – especially the Bad Girl Riri lipstick collection, Puma by Rihanna, and of course, her own line of items at the Rihanna online store. It’s probably safe to say that Rihanna just might be the biggest thing to hit the marketing world of this generation.