From introducing the original iPod, to pioneering “the cloud” with iTunes, Apple has consistently revolutionized the way we enjoy music. And the tech giant’s newest streaming platform is no exception. Almost 70,000 people switch to Apple Music every single day. The service was first launched on June 30, 2015. Until 2016, it was compatible only with the latest iPhone and iPad models. Nevertheless, six months after the launch, over 11 million people have signed up to use the all-inclusive, groundbreaking media platform.

How It Became So Popular

The overwhelming success of Apple Music can be attributed to a huge number of factors. Yet, first and foremost, users love how convenient the platform is. No more remembering to update your playlist, no more faulty streaming apps and no more looking for the right XM radio station. Apple Music includes every song on iTunes in its original format. And the sleek interface enables you to switch from Internet radio, to live-streaming, to downloading with ease. Thanks to Siri, you, literally, never have to lift a finger.

Why So Many People Use It

Surprisingly enough, Apple Music is highly affordable. New users get three months of free service, after which a fixed fee is charged once per month. The service costs $10 for a single iCloud account, or $15 for a family plan (up to six people). iTunes Match, which lets you upload up to 25,000 songs to the cloud, is also included, though all of your songs are probably listed in the Apple Music catalog anyway. For those who have a range of gadgets, the service is available on most Android devices.

What Are Its Downsides

Of course, as with most innovations, Apple Music still leaves some room for improvements. Though only one issue has been reported, some people consider it unacceptable. Because Apple Play combines your iTunes library with saved and uploaded songs, it erases duplicate files. Well, for someone who has a life-long collection of music, losing their iTunes files is a tragedy. Although the problem has been resolved, Apple is still under fire from tech critics.

Eddy Cue and Craig Federighi, the company’s vice-presidents, gave their take on the matter during a recent appearance on The Talk Show with John Gruber. To ease into the question, Gruber mentioned that Apple Play topped all predictions and outdid the quarterly Financial Times report by a million subscribers. As for the missing-songs fiasco, not much can be added to Eddy Cue’s reply.

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Well, first off, no one lost songs, they were just reformatted. Overall, the Music was a bold concept, so that type of thing was expected, really. And by and large I think that it has been well-received, and I personally love it. But people are pretty serious about their music, and about their collection, and so I think we talk, we debate pretty heavily internally the right way to evolve these things. And we tend to land on the side of being pretty bold, which is a lot of responsibility.